Khelo app | Siddharth Gore

KHELO

KHELO='PLAY' in Hindi

Khelo is an innovative app designed to connect sports enthusiasts, especially students and newcomers to the city, with playing opportunities and like-minded individuals.

Time-6 Weeks

Individual Project

Quantitative Research, Qualitative Research, User Personas, Competitor Analysis, Wireframing, User Testing

Goal

Enable individuals to easily engage in diverse sports activities, fostering social connections, convenience, and an active lifestyle

Solution

Offering a platform for flexible sports engagement to enhance convenience and social connections.
Allow users to discover new sports activities, form friendships, and stay active while overcoming scheduling constraints

Defining the problem

Inspiration

The inspiration struck when my football enthusiast brother and best friend moved to different cities for studies and work, struggling to find players and quality football fields. Motivated by their challenges, I envisioned creating an app like "Khelo" to simplify ground booking for players like them.

UX Research

Quantitative research

These are the survey findings obtained through the distribution of a questionnaire using Google Forms, with participation from 25 respondents predominantly aged between 18 to 30. Utilizing these survey results, I extracted valuable statistics to gain insights into user sentiments and preferences.

Results from the survey

More than 50% people require more than a day to make a plan
More than 60% people find it difficult to find players
25% people not able to book with ease
61% people do not use any apps to book or find players

Qualitative research

I conducted one interview and distributed open-ended questions to three individuals using Google Forms. The purpose was to gain deeper insights into the "why" behind the quantitative research conducted earlier. This approach helped me identify specific problems and user needs, leading to a clear understanding of the solution requirements that my app should address.

User Personas

After conducting thorough surveys and interviews, two comprehensive personas have been developed. These personas helped as a valuable tool for understanding the challenges and frustrations of the users.

Competitor Analysis

Competitor analysis was carried out because it is essential to understand the existing landscape of similar apps and platforms in the sports and recreational domain. By conducting a competitor analysis, I was able to gain valuable insights into the strengths and weaknesses of other sports-related apps, identify the features that are popular among users, and learn from their competitors' successes and shortcomings.

Additionally, competitor analysis helps in identifying any gaps in the market that Khelo can fill, distinguishing itself from existing competitors by offering unique features or addressing specific pain points that are not adequately addressed by other apps. It enables the creators of Khelo to position their app strategically and create a strong value proposition to attract their target audience.

Wireframing

Initially, paper wireframes were crafted, but assessing their effectiveness was challenging. Consequently, I opted to develop low fidelity wireframes using Figma to test various user journeys aimed at achieving their objectives. The selected journeys, such as booking a nearby turf, joining a nearby game, and finding players, were prioritized as they represent the fundamental tasks users are likely to undertake.

Usability testing

I conducted usability testing using participants from the age group 20-25 to test my wireframe designs. I conducted 2 tests online using video call and 1 test in person. I created wireframes and made a prototype from it. I sent them the link for the interactive prototype and asked them several questions to perform using this app. https://www.figma.com/proto/rio5f2ueDbmDlv2njxUMt1/Untitled?page-id=0%3A1&node-id=447%3A1834&viewport=-7140%2C-3022%2C1.25&scaling=contain&starting-point-node-id=445%3A3

I chose these candidates because:

They face challenges finding players for their preferred sport.
They have limited prior experience using apps for player booking or discovery.
They are aged between 20 and 25.

I grouped the post it notes where they faced some problem while using the app. I then worked on the problems they faced and began with designing the UI with colours, icons

Card Sorting

I conducted a closed card sorting exercise with 8 participants using optimal workshop. This is the link for the test https://fc2sh183.optimalworkshop.com/optimalsort/z371ti6k

Card sorting provided me with valuable insights into how users naturally group and comprehend information, enabling designers to match the system's structure with users' mental models, thereby enhancing navigation and facilitating efficient information retrieval.

Changes in UI after usability testing

After working on the site map which I made by conducting usability test and card sorting test I found some problems in my wireframe designs and altered it